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ABOUT
I’m a Director of Product Management who believes the best products are built from deep customer understanding.
Over the past 15+ years, I’ve worked across physical products, SaaS platforms, and fintech environments, helping companies transform customer insight into products that people actually love to use.
My work has included everything from scaling consumer brands and improving digital customer journeys to launching new community-driven education platforms and building internal tools that help teams better understand their users.
Because of my background in customer experience, operations, and product, I naturally approach product development holistically — looking at the full lifecycle from acquisition and onboarding to engagement, retention, and long-term loyalty.
At my core, I’m a builder. I love turning messy ideas and complex problems into clear product strategies that deliver value for both customers and the business.
SKILLS & EXPERTISE
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Customer-driven product strategy and roadmap development
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Voice of Customer programs and behavioral insight frameworks
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Customer journey mapping, onboarding, activation, and retention optimization
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Translating customer feedback and data into product improvements and feature prioritization
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Cross-functional leadership across product, CX, marketing, and operations teams
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Product lifecycle management from concept through launch and iteration
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SaaS platform ecosystems, digital product experiences, and community platforms
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Product analytics, dashboards, and customer sentiment analysis systems
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AI-powered tools, automation workflows, and internal product infrastructure
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Scaling product ecosystems and building systems that drive engagement, adoption, and growth
KEY ACHIEVEMENTS
Scaled Community Product Platforms
Scaled digital education communities from hundreds to 25,000+ engaged members by leading the rollout of Discord and AI-powered knowledge systems, transforming engagement and enabling scalable self-service learning.
Built AI-Powered Knowledge & Support Infrastructure
Implemented AI knowledge systems and automated support tools that improved member self-service, reduced support load, and increased accessibility to educational resources across the product ecosystem.
Turned Customer Insight Into Product Strategy
Designed Voice-of-Customer frameworks—including sentiment analysis, onboarding feedback loops, and behavioral surveys—to identify friction points and inform product roadmap decisions.
Rebuilt Product Experiences to Improve Retention
Redesigned underperforming education programs by applying member insights to restructure curriculum, delivery formats, and engagement models—significantly improving retention and engagement.
Built Internal Product Infrastructure
Developed automation systems and operational tooling that saved 20+ hours per week, improving visibility across product, CX, and operations teams while accelerating execution.
Created a Community-Driven Product Innovation Pipeline
Launched a crowdsourced ideation system that generated 100+ product and content concepts, strengthening community ownership and reducing internal creative lift.
Mission-Driven Leadership
Serve as Co-Chair of Mayo Clinic’s Patient Advisory Council and a leadership volunteer with Junior League of Phoenix, supporting initiatives focused on patient advocacy and community impact.