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ABOUT
I’m a Director of Product Management with 15+ years of experience working across DTC, SaaS, and fintech startups. My career has been shaped by stepping into roles where I can make the biggest impact—solving inefficiencies, building better systems, and helping teams operate more effectively. I take a data-driven, holistic approach to everything I do, focusing on how the full customer journey and internal operations work together to drive results.
SKILLS & EXPERTISE
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Customer-driven product strategy and roadmap development
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Voice of Customer programs and behavioral insight frameworks
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Customer journey mapping, onboarding, activation, and retention optimization
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Translating customer feedback and data into product improvements and feature prioritization
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Cross-functional leadership across product, CX, marketing, and operations teams
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Product lifecycle management from concept through launch and iteration
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SaaS platform ecosystems, digital product experiences, and community platforms
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Product analytics, dashboards, and customer sentiment analysis systems
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AI-powered tools, automation workflows, and internal product infrastructure
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Scaling product ecosystems and building systems that drive engagement, adoption, and growth
KEY ACHIEVEMENTS
Scaled Community Product Platforms
Scaled digital education communities from hundreds to 25,000+ engaged members by leading the rollout of Discord and AI-powered knowledge systems, transforming engagement and enabling scalable self-service learning.
Built AI-Powered Knowledge & Support Infrastructure
Implemented AI knowledge systems and automated support tools that improved member self-service, reduced support load, and increased accessibility to educational resources across the product ecosystem.
Turned Customer Insight Into Product Strategy
Designed Voice-of-Customer frameworks—including sentiment analysis, onboarding feedback loops, and behavioral surveys—to identify friction points and inform product roadmap decisions.
Rebuilt Product Experiences to Improve Retention
Redesigned underperforming education programs by applying member insights to restructure curriculum, delivery formats, and engagement models—significantly improving retention and engagement.
Built Internal Product Infrastructure
Developed automation systems and operational tooling that saved 20+ hours per week, improving visibility across product, CX, and operations teams while accelerating execution.
Created a Community-Driven Product Innovation Pipeline
Launched a crowdsourced ideation system that generated 100+ product and content concepts, strengthening community ownership and reducing internal creative lift.
Mission-Driven Leadership
Serve as Co-Chair of Mayo Clinic’s Patient Advisory Council and a leadership volunteer with Junior League of Phoenix, supporting initiatives focused on patient advocacy and community impact.